VetPartners Corner

VetPartners Corner

Rethinking the sales funnel

Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.

A sales funnel is the system you put in place that is tasked with turning local prospects into new clients. It is the foundation of any realistic and sustainable new-client acquisition strategy. This article will teach you how a successful sales funnel operates and will present tactics designed to increase your ability to attract new […]

VetPartners Corner

Use it or lose it

If employees don’t remember much of what they were taught, your training methods may be at fault.

How much of this article will you recall once you return to work? Chances are, you will remember reading a training article, and perhaps you will recall an important point because it related directly to your situation. The reality is that you retain about 5 percent of what you heard in a lecture or podcast, […]

VetPartners Corner

Time to revise your mission statement?

If yours doesn’t elicit an emotional feeling, try again.

Mission statements are dull, boring and useless, and so are annual performance reviews. Now that I have horrified my fellow VetPartners members, let me explain. The issue with most veterinary mission statements, which is the subject of this article, and annual performance reviews, which is not, is that they typically are done poorly. Over the […]

MENU