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Clients who become brand advocates, especially through online reviews, deserve a heartfelt thank you.

It’s no longer just younger pet owners who are emailing, texting and using social media to connect online. Now, all generations of pet owners are adapting to digital technology in new and unprecedented ways. In fact, according to The Nielsen Co., the fastest-growing demographic using social media is adults ages 55 or older. I’ve met […]

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Connect with clients through stories

Compelling and personalized narratives of positive or 
negative outcomes can serve as calls to action for pet owners.

With so much access to technology, pet owners of all ages and backgrounds are presented with more marketing messages today than ever before. Whether these come as 30-second commercials playing before a YouTube video, pop-up advertisements on a computer screen or traditional highway billboards, differentiating which messages truly matter and which are cookie-cutter promotions becomes […]

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Get with the program

The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.

We all know that technology is accelerating, but do we also know how to take advantage of these breakneck speeds? While veterinary practices may have learned to leverage the digital sphere by creating a stunning website loaded with compelling veterinary information, alongside a Facebook page offering great client engagement, the next frontier of technology has […]

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5 SEO techniques you can implement today

Maximize your website’s visibility so internet users — and potential clients — can find you easier.

Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how much are we using it exactly? Well, Google’s search engine performed 1.2 trillion searches in 2016 alone. You can […]

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Enjoy instant Instagram success

The third most popular social media site is a great way to interact with clients.

The most popular social media sites of 2017 aren’t just getting millions of views, they’re receiving billions of them. That’s right, as of May, Facebook was averaging almost 2 billion visitors a month. The exact figure, according to the online source Statista, was 1.94 billion. When I first started using the platform as a focal […]

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