Innovation Station

Innovation Station

The changing veterinary landscape

Digital drivers are moving the industry forward, but not every clinic business model will survive.

The veterinary profession is undergoing a period of unprecedented change. This cliché is usually accompanied by a series of tropes like: Revenues are increasing but new-client numbers are staying flat. Veterinarians are experiencing burnout at an increasing rate. Corporate consolidation is putting more pressure on small practices. New models of low-cost care are putting upward […]

Innovation Station

5 top trends of 2017

Corporate jockeying, telemedicine's evolution and new models of care all moved the veterinary needle.

2017 was a big year for the animal care industry. Now that we’re a couple of months into 2018, let’s take a moment to reflect on some of the changes that took place. 1. Big Companies Made Bigger Moves What happened: VCA was acquired by Mars. Thrive Affordable Vet Care grew the low-cost, high-quality model. […]

Innovation Station

Veterinary telemedicine: Are we leading?

The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.

Veterinary medicine has the distinct advantage of being able to observe trends, discoveries and new methods of health care delivery in human health care, and the reverse is also true. There are lessons to be learned from telemedicine in human health care, and veterinary medicine is uniquely positioned to benefit substantially from advances in human […]

Innovation Station

Implement telehealth to improve your practice

Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.

A year ago, most of my conversations about telehealth began with a puzzled look on the veterinarian’s face and the question, “What is this telehealth everyone talks about?” Today, those conversations begin with, “I’m just getting too many emails/text messages/phone calls and not recouping any money for my time. Is there some app that can […]

MENU