Online Exclusive

5 online marketing musts

Is your clinic website optimized for mobile users? Do you populate the website with videos? Now add more.

You evaluate patient wellness using a checklist: physical exam, presenting signs, test results, age, weight and so forth. And from there you know how to advise clients and address health issues. It’s part of your daily protocol, right? But what about the wellness of your hospital’s online marketing efforts? Do you have a daily protocol […]

3 H.R. challenges and what you can do

Here’s what you need to know about managing millennial employees, instituting drug testing and granting paid leave.

Recruiting, training and retaining quality employees is an ongoing challenge for veterinary practices of all sizes. Successfully doing so, though, is crucial if a practice is to thrive. Team members involved in human resources should know how to address the three key issues below. Let’s look at the issues, questions to consider and methods of […]

Constructive Criticism

The bottom line on floors

Focusing solely on durability and price during a hospital remodel or construction could leave you on shaky ground.

A practice manager contacted me recently with a problem. Her hospital’s client areas had been renovated six months earlier, but the new floor emitted a pervasive odor. She wanted to know what to do. I knew the cause as soon as I saw the product specifications. On paper, the flooring was a fine material: an […]

Creative Disruption

What do dentists know that we don’t?

The incidence of cavities in American mouths plummeted when fluoride was added to the U.S. water supply. Rather than surrender, the dental industry adapted and thrived.

What can we learn from other medical professions, particularly those that have experienced significant disruption? Which medical practice most resembles that of veterinary medicine? Pharmacists and optometrists are largely commodities-based and greatly corporatized. Physicians are similar to veterinarians in training but are highly regulated and driven by third-party payments. But what about dentists? Dental practices […]

Socially Acceptable

5 SEO techniques you can implement today

Maximize your website’s visibility so internet users — and potential clients — can find you easier.

Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how much are we using it exactly? Well, Google’s search engine performed 1.2 trillion searches in 2016 alone. You can […]

Take Charge

How to launch and profit from a rewards program

Properly managed incentives can boost client loyalty, improve patient health and lift the bottom line over the long term.

Our best veterinary clients — the ones who have come to us for years — are compliant with our recommendations, inherently trust all members of our team, choose to support our small business by utilizing our ancillary services despite less expensive alternatives, and promote our hospital in the best light to all their friends and […]

Go With the Flow

Get back to the present

A wandering mind might lead to less contentment.

How many of you would like to be able to travel through time as a superpower? We can’t yet do it physically, but we are quite proficient at it mentally. We spend many of our daytime hours in a half-awake daydream state where our mind wanders away from the present moment. Instead of fully attending […]

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