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Selling Points

Mix business and pleasure

Introducing a bit of imagination and a staff focus to product sales can motivate the team.

To some team members, selling products and managing inventory is nothing more than a severe pain in the you-know-where. I choose to see the task as an incredible opportunity and privilege. There is nothing better than being able to recommend a solution to a client who has a problem with his pet. To hear the […]

Go With the Flow

Flow in the face of adversity

When a difficult situation arises, you can change it, remove yourself or accept it.

Difficult or unwanted situations invariably arise almost daily as busy professionals seek to balance work, family, friends and other passions. So, the question naturally arises: How should we navigate our more challenging moments? While we don’t want to pretend to be psychologists or psychiatrists, we have observed some approaches that are useful for dealing with […]

Fighting the good fight

Thwarting gray-market suppliers is a challenge for manufacturers.

The direct-channel relationship between veterinarians, drug manufacturers and distributors ensures clients that the medications prescribed for their pets are safe, effective and of the highest quality. In the internet age, however, consumer websites offer pet drugs at discounted prices, and many national stores, such as PetSmart, Walmart and Target, sell name-brand prescription pet products. How […]

Deliver the goods

Veterinary practices can fulfill client needs — and reduce inventory costs — by working with a vendor to ship drugs and food directly to the pet’s home.

Today’s veterinary clients can easily go online or stop at a human pharmacy to purchase their pets’ pharmaceuticals. From their perspective, what could be simpler than filling a personal prescription and a pet’s prescription at the same time? Unfortunately, it means in-clinic veterinary sales suffer. Some practice managers looking for ways to bring lost pharmacy […]

Put your heart into heartworm prevention

Constant communication and education, often through technology, can raise the client compliance rate.

How often do you walk into an exam room and ask the client whether her pet is getting its heartworm preventive and she says “yes”? Your practice management software, though, shows that Ms. Smith bought a six-pack of prevention 12 months ago and always obtains it from you. Technically, Ms. Smith might be giving Fluffy […]

A dark secret

How one veterinarian became a diverter of pet medications, and why he might do it again.

Product diverters are often regarded as traitors in the veterinary community. Practitioners who sell veterinary-channel flea treatments, painkillers and other brand-name products to pet stores and online pharmacies are seen as helping the competition. But one longtime California veterinarian isn’t the least bit apologetic about his foray into the gray market. He spoke with Today’s […]

Take Charge

A better way to budget bonuses

Are you looking for a bonus pay system that is fair and sustainable? Start by incentivizing performance and encouraging cost savings.

When bonus pay becomes an end-of-year entitlement instead of a reward for a job well done and motivator for continued improvement, it’s no longer a bonus; it’s a gift. This year, consider an alternative program 
that is lucrative for hard-working employees and protects practice profitability. A core value of the hospital I manage is to […]

Free publicity!

Developing and promoting a compelling case study is one way to get media attention for your veterinary practice.

Sure, you might advertise your veterinary practice to nearby pet owners so that they learn about your services and expertise. But how do you reach the masses? One often underutilized tactic is media relations. Here is how to promote your practice by publicizing interesting client cases. Let’s assume that you want to reach a larger […]

In the internet we trust

Your reputation and credibility are on the line in today's world, so know how to request online reviews and respond to less-than-stellar comments.

I was wet, cold and slouched beside my broken-down car. Desperate for a tow truck, I pulled out my iPhone and Googled. In less than a second, I had three nearby tow services plotted on a map. Each was heralded by a string of stars. The first business boasted a 4.9-star rating from 56 reviews. […]

Money Matters

Value judgments

As consolidators hover and prices spike, the decision to sell your practice comes down to more than dollars and cents.

There has been a lot of buzz lately about the so-called corporate practice-buying frenzy and how long it might last. What started with VCA, National Veterinary Associates and VetCor is now a market flooded with consolidators from within and outside the industry. More than 30 consolidators of various sizes are active in the veterinary market, […]

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