Politics and Policy
Only a lawyer could figure out a veterinarian’s reporting duties when animal abuse is suspected.
The virtue or vice of a federalist system of government — where the states retain powers to legislate — is the wide disparity in how laws affect the same category of persons or businesses. Nowhere is this truer than with each state’s approach to a veterinarian’s duties to report animal abuse by a client. Veterinary […]
Veterinary telemedicine: Are we leading?
The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.
Veterinary medicine has the distinct advantage of being able to observe trends, discoveries and new methods of health care delivery in human health care, and the reverse is also true. There are lessons to be learned from telemedicine in human health care, and veterinary medicine is uniquely positioned to benefit substantially from advances in human […]
Reach out and touch someone
Focused marketing efforts can cure the ups and downs of seasonality.
Not too long ago, small animal veterinary medicine had a predictable seasonality. From a revenue and transactional standpoint, it looked like a bell-shaped curve — the peak usually in midsummer, the valley in winter and the curve heading up in spring and down in fall. That is no longer the case. Today, the curve looks […]
Turn hardship into fellowship
Start a charity or work closely with one to ensure that the pets of a financially challenged client get the care they need.
As veterinary professionals, we are charged through personal compassion, moral conviction or even social pressure to care for animals in need when owners lack financial resources. As business owners and managers, we understand that we can’t allow our hearts to lead the way to negative financial consequences. To strike a balance between the two, many […]
When clients behave badly, sometimes the right thing to do is tell them goodbye — permanently.
Last year I met a fellow veterinarian who had a problem. Her scheduler erred in booking a house call. As a result, she arrived at the gentleman’s home at the wrong time. She sent the client a few text messages and waited. When he didn’t respond, she informed him that she had to leave and […]
Build a thriving dental practice
Veterinary technicians should take the lead in communicating the importance of oral care. Receptionists and kennel staff have key roles, too.
Eighty percent of adult dogs and 70 percent of adult cats have some form of oral disease. Dental problems are among the top three concerns raised by dog and cat owners. Why is the incidence of oral disease so high? Is it due to a lack of compliance or a failure to educate the client […]
Protect and Defend
Are you prepared for a data breach?
The theft of sensitive client information can do irreparable harm to a small business, so take preventive steps now.
You don’t need to look far to find a story about yet another data breach. Here are recent headlines: Health care data of 1 million N.J. patients compromised since 2009 Hacker attacks on health care providers jump 600% Hacker publishes 5 million Gmail addresses, passwords Breach at Goodwill vendor lasted 18 months Home Depot data […]
What is your personal narrative?
Knowing a little about each other promotes a better understanding of the world we live in and the people who inhabit it.
Diversity is often seen as a buzzword in business discussions, and these discussions do not always elicit positive reactions. Lack of clarity around definitions, diversity-enhancement goals and diversity’s relationship to veterinary practice is often at the heart of these misunderstandings. In this new column, I hope to provide concise diversity and inclusion content that drills […]
I was a bully
A veterinary professional’s journey to wellness and self-awareness.
When I was 8 years old, I was bullied so bad that I wondered, “Why me? Why do I deserve this abuse?” A few years later, I was beaten to the point that I remained on the ground as another girl repeatedly kicked my chest and abdomen. Honestly, I thought that day was my last. […]
In defense of sales reps
Maximize the relationship with your vendors to help grow your veterinary practice and better serve clients.
We live in a time when competition is increasing and when creating a differentiating factor among your competitors is more difficult. The goal for each of us should be to use every resource at our disposal to satisfy our clients and staff. Most of us overlook or forget about an excellent and underutilized resource staring […]