Talk the Talk
Ask the right questions at the right time
Getting to know a pet owner on a more personal level can build trust.
Imagine a 12-year-old pet diagnosed with an operable brain tumor. Most clients would struggle to decide whether to proceed with surgery. Now imagine having to make this decision twice. I know how hard these decisions are because I was that client in 2013. My beloved Papillon, Chloe, came through her first craniotomy with no complications. […]
Make great promotional brochures
If creative juices flow in you, print marketing may be do-it-yourself. Otherwise, consider hiring a professional to complete the task.
In a culture that’s deeply invested in online marketing, it’s easy to forget that pet owners still depend upon printed content for information. Sure, you can find loads of information about a veterinary hospital’s services and staff through a couple of keystrokes. But when the computer is turned off, the information disappears into the blackened […]
Less pet stress and anxiety leads to better medicine
Satisfying a patient’s emotional needs requires buy-in from most or all of the veterinary team.
Our ever-changing veterinary industry has seen strong momentum toward the removal of fear, anxiety and stress in patients at general and specialty practices. While I was immediately intrigued by this initiative — popularized by Dr. Marty Becker’s Fear Free campaign — some unknowns initially presented themselves. Among them: How would this seemingly common-sense way of […]