Columns

Politics and Policy

Smartphones and pets and nurses … oh, my!

Human medicine has embraced telemedicine, and younger pet owners favor it, so the future may be closer than you think.

NEWS BULLETIN (Jan. 1, 2016): No conversations anywhere in veterinary circles about telemedicine. All right, maybe one or two among digital devotees, but that’s all. NEWS BULLETIN (Aug. 1, 2017): You can’t find a state, regional or national veterinary conference without telemedicine on the agenda. Listing each meeting would take this entire column. What happened […]

Getting Technical

Craft a treatment plan game plan

Clients are more likely to accept medical recommendations if you clearly explain the services, provide a high-end, low-end fee estimate and know how to respond to financial resistance.

Preparing and presenting treatment plans is an important part of what veterinary technicians do every day. How you handle these plans will make the difference between clients accepting your recommendations or walking out the door. Clients often have a difficult time understanding recommendations, especially if the plan involves diagnostics and procedures. It’s our job to […]

Innovation Station

Implement telehealth to improve your practice

Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.

A year ago, most of my conversations about telehealth began with a puzzled look on the veterinarian’s face and the question, “What is this telehealth everyone talks about?” Today, those conversations begin with, “I’m just getting too many emails/text messages/phone calls and not recouping any money for my time. Is there some app that can […]

Creative Disruption

What do dentists know that we don’t?

The incidence of cavities in American mouths plummeted when fluoride was added to the U.S. water supply. Rather than surrender, the dental industry adapted and thrived.

What can we learn from other medical professions, particularly those that have experienced significant disruption? Which medical practice most resembles that of veterinary medicine? Pharmacists and optometrists are largely commodities-based and greatly corporatized. Physicians are similar to veterinarians in training but are highly regulated and driven by third-party payments. But what about dentists? Dental practices […]

Socially Acceptable

5 SEO techniques you can implement today

Maximize your website’s visibility so internet users — and potential clients — can find you easier.

Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how much are we using it exactly? Well, Google’s search engine performed 1.2 trillion searches in 2016 alone. You can […]

Take Charge

How to launch and profit from a rewards program

Properly managed incentives can boost client loyalty, improve patient health and lift the bottom line over the long term.

Our best veterinary clients — the ones who have come to us for years — are compliant with our recommendations, inherently trust all members of our team, choose to support our small business by utilizing our ancillary services despite less expensive alternatives, and promote our hospital in the best light to all their friends and […]

Go With the Flow

Get back to the present

A wandering mind might lead to less contentment.

How many of you would like to be able to travel through time as a superpower? We can’t yet do it physically, but we are quite proficient at it mentally. We spend many of our daytime hours in a half-awake daydream state where our mind wanders away from the present moment. Instead of fully attending […]

Socially Acceptable

Enjoy instant Instagram success

The third most popular social media site is a great way to interact with clients.

The most popular social media sites of 2017 aren’t just getting millions of views, they’re receiving billions of them. That’s right, as of May, Facebook was averaging almost 2 billion visitors a month. The exact figure, according to the online source Statista, was 1.94 billion. When I first started using the platform as a focal […]

Creative Disruption

It’s time to get creative

Too many pet owners are priced out of modern veterinary care.

The veterinary industry is thriving. Spending is up, the pet family bond is growing, pet lifespans are increasing, euthanasia is down, One Health is here, practice valuations have never been higher, we continue to attract the best and brightest to our line of work, and we are consistently among the most admired professionals. That said […]

Politics and Policy

Good things happen when you fight back

The veterinary profession scored two big victories thanks to old-fashioned lobbying and one company’s court battle.

Whatever side you’re on in politics, it’s safe to say most people believe that money rules the day. The guy with the big wallet wins, the little guy loses. With a lifetime of politics under my belt, I’ll concede these maxims often prove true. But it’s not always so, and two veterinary pharmaceutical cases prove […]

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