Columns

Go With the Flow

The surfer’s guide to life

Every once in a while, we come across a reminder that there is another way — a middle path — that resonates with us.

If you’ve ever tried your luck at surfing, it’s easy to see how it can serve as a metaphor for our human experience. Life comes at us in waves, no matter who we are or what we are trying to accomplish. It does not ask if we’re ready, nor is it completely predictable at any […]

Getting Technical

Make surgery an exceptional experience

Top-notch communication and protocols will wow clients and ensure the best possible care of their pets.

Veterinary technicians play a vital role in providing clients and patients with the ultimate surgery room experience. In fact, every employee who has contact with the client or the patient should understand what is involved from first touch to last. Surgery and anesthesia top the list of procedures that require our best effort in communication. […]

Money Matters

A budget can help you reach your goals

A tangible spending plan is your vision for the future and is important for the financial health and success of your practice.

What if I told you that one of the best ways to achieve your goals while maintaining or increasing profit levels is through developing and using an annual budget? To the uninitiated, the mere mention of budgets causes groans and eye rolling. However, power users know that budgets are critical tools for managing their businesses. […]

Socially Acceptable

Get with the program

The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.

We all know that technology is accelerating, but do we also know how to take advantage of these breakneck speeds? While veterinary practices may have learned to leverage the digital sphere by creating a stunning website loaded with compelling veterinary information, alongside a Facebook page offering great client engagement, the next frontier of technology has […]

Creative Disruption

Turn your exam room into a classroom

A simple name change — think of it as rebranding — and a new mindset could boost client education and collaboration.

If you asked me why veterinary practices have exam rooms, I’d have to admit that before now, I hadn’t given the question much thought. We certainly need exam rooms to examine pets, but do we need to examine pets in an “exam room”? Maybe not. I’m not suggesting we get rid of exam rooms, but […]

Take Charge

Turn hardship into fellowship

Start a charity or work closely with one to ensure that the pets of a financially challenged client get the care they need.

As veterinary professionals, we are charged through personal compassion, moral conviction or even social pressure to care for animals in need when owners lack financial resources. As business owners and managers, we understand that we can’t allow our hearts to lead the way to negative financial consequences. To strike a balance between the two, many […]

Protect and Defend

Are you prepared for a data breach?

The theft of sensitive client information can do irreparable harm to a small business, so take preventive steps now.

You don’t need to look far to find a story about yet another data breach. Here are recent headlines: Health care data of 1 million N.J. patients compromised since 2009 Hacker attacks on health care providers jump 600% Hacker publishes 5 million Gmail addresses, passwords Breach at Goodwill vendor lasted 18 months Home Depot data […]

Diversity Toolbox

The case for inclusive data collection

Asking demographic questions can enhance a practice’s knowledge base and the ability to serve clientele.

Businesses and organizations collect a huge amount of data. For example, the American Veterinary Medical Association maintains divisions that gather copious amounts of data about veterinarians and veterinary practice. At the Association of American Veterinary Medical Colleges, I annually collect and analyze data related to student enrollment, applicant numbers, faculty and research. Why do we […]

Diversity Toolbox

What is your personal narrative?

Knowing a little about each other promotes a better understanding of the world we live in and the people who inhabit it.

Diversity is often seen as a buzzword in business discussions, and these discussions do not always elicit positive reactions. Lack of clarity around definitions, diversity-enhancement goals and diversity’s relationship to veterinary practice is often at the heart of these misunderstandings. In this new column, I hope to provide concise diversity and inclusion content that drills […]

Selling Points

In defense of sales reps

Maximize the relationship with your vendors to help grow your veterinary practice and better serve clients.

We live in a time when competition is increasing and when creating a differentiating factor among your competitors is more difficult. The goal for each of us should be to use every resource at our disposal to satisfy our clients and staff. Most of us overlook or forget about an excellent and underutilized resource staring […]

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