Columns

H.R. Huddle

The internet, you and your employees

Practices should have clear written policies so everyone is aware of what they can do online during work hours and what is always inappropriate.

Telemedicine may come to mind when you think about internet legal issues that can affect veterinary practices. However, it’s not the only issue. Let’s examine three others. Social Media “Research” Social media makes finding information about people, including those you are considering hiring, so easy. But is searching on social media platforms for information about […]

Constructive Criticism

Make your hospital a comfort zone

A clinic should be more than a place of healing. It also needs to exude a healthful feeling.

Creating a new veterinary hospital is a big task. So many parts to consider, so many needs and constraints to balance. Everyone expects a building to do the basics: stand up, not leak, have working lights and plumbing. However, truly good buildings are expected to be more of a home than a house, more of […]

Innovation Station

Veterinary telemedicine: Are we leading?

The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.

Veterinary medicine has the distinct advantage of being able to observe trends, discoveries and new methods of health care delivery in human health care, and the reverse is also true. There are lessons to be learned from telemedicine in human health care, and veterinary medicine is uniquely positioned to benefit substantially from advances in human […]

VetPartners Corner

Rethinking the sales funnel

Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.

A sales funnel is the system you put in place that is tasked with turning local prospects into new clients. It is the foundation of any realistic and sustainable new-client acquisition strategy. This article will teach you how a successful sales funnel operates and will present tactics designed to increase your ability to attract new […]

Go With the Flow

The surfer’s guide to life

Every once in a while, we come across a reminder that there is another way — a middle path — that resonates with us.

If you’ve ever tried your luck at surfing, it’s easy to see how it can serve as a metaphor for our human experience. Life comes at us in waves, no matter who we are or what we are trying to accomplish. It does not ask if we’re ready, nor is it completely predictable at any […]

Getting Technical

Make surgery an exceptional experience

Top-notch communication and protocols will wow clients and ensure the best possible care of their pets.

Veterinary technicians play a vital role in providing clients and patients with the ultimate surgery room experience. In fact, every employee who has contact with the client or the patient should understand what is involved from first touch to last. Surgery and anesthesia top the list of procedures that require our best effort in communication. […]

Money Matters

A budget can help you reach your goals

A tangible spending plan is your vision for the future and is important for the financial health and success of your practice.

What if I told you that one of the best ways to achieve your goals while maintaining or increasing profit levels is through developing and using an annual budget? To the uninitiated, the mere mention of budgets causes groans and eye rolling. However, power users know that budgets are critical tools for managing their businesses. […]

Socially Acceptable

Get with the program

The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.

We all know that technology is accelerating, but do we also know how to take advantage of these breakneck speeds? While veterinary practices may have learned to leverage the digital sphere by creating a stunning website loaded with compelling veterinary information, alongside a Facebook page offering great client engagement, the next frontier of technology has […]

Creative Disruption

Turn your exam room into a classroom

A simple name change — think of it as rebranding — and a new mindset could boost client education and collaboration.

If you asked me why veterinary practices have exam rooms, I’d have to admit that before now, I hadn’t given the question much thought. We certainly need exam rooms to examine pets, but do we need to examine pets in an “exam room”? Maybe not. I’m not suggesting we get rid of exam rooms, but […]

Take Charge

Turn hardship into fellowship

Start a charity or work closely with one to ensure that the pets of a financially challenged client get the care they need.

As veterinary professionals, we are charged through personal compassion, moral conviction or even social pressure to care for animals in need when owners lack financial resources. As business owners and managers, we understand that we can’t allow our hearts to lead the way to negative financial consequences. To strike a balance between the two, many […]

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