What is your personal narrative?
Knowing a little about each other promotes a better understanding of the world we live in and the people who inhabit it.
Diversity is often seen as a buzzword in business discussions, and these discussions do not always elicit positive reactions. Lack of clarity around definitions, diversity-enhancement goals and diversity’s relationship to veterinary practice is often at the heart of these misunderstandings. In this new column, I hope to provide concise diversity and inclusion content that drills […]
In defense of sales reps
Maximize the relationship with your vendors to help grow your veterinary practice and better serve clients.
We live in a time when competition is increasing and when creating a differentiating factor among your competitors is more difficult. The goal for each of us should be to use every resource at our disposal to satisfy our clients and staff. Most of us overlook or forget about an excellent and underutilized resource staring […]
How to conduct a practice-culture audit
Spoken and unspoken messages say a lot about a veterinary team’s assumptions, values and beliefs.
If you’ve owned, managed or worked at a particular veterinary practice for any length of time, you may be so used to the workplace culture that you can’t effectively define it, much less analyze its strengths and weaknesses. If that’s the case, it’s perfectly normal. Having said this, it makes good sense for your practice […]
Use it or lose it
If employees don’t remember much of what they were taught, your training methods may be at fault.
How much of this article will you recall once you return to work? Chances are, you will remember reading a training article, and perhaps you will recall an important point because it related directly to your situation. The reality is that you retain about 5 percent of what you heard in a lecture or podcast, […]
Protect and Defend
Get serious about EPLI coverage
Employment practices liability insurance safeguards against costly claims of discrimination and other workplace issues.
In today’s environment, protecting your practice against risk is more important than ever. While preparing for fire and professional liability are no-brainers, safeguarding against less concrete threats often takes a back seat. Consider this: Regardless of whether your veterinary practice is small or large, the chance of encountering an employment practices liability insurance (EPLI) claim […]
KPIs leave out the whys
Key performance indicators help monitor the success of your actions, but they don’t explain the reasons for change.
Key performance indicators, or KPIs, are individual business metrics that help veterinarians, managers and consultants evaluate the overall health of the practice, as well as the effectiveness of new programs and any progress toward goals. With the multitude of reports available from practice management information software, plus more that can be customized in hundreds of […]
Talk the Talk
The calm after the storm
Soothe angry pet owners and raise the level of service by training the team to listen carefully and respond the right way.
When faced with an angry client, veterinary team members tend to have two default responses: They either become defensive or suffer in silence. Unfortunately, neither response makes an unhappy client feel any better. While no one likes to be confronted by a livid pet owner, team members who are trained to respond with compassion will […]
Eliminate fear in pets — and in your clients
Simple solutions start with the initial phone call and extend to the products offered at checkout.
The writer Malcolm Gladwell once said, “We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” As practice owners, we know that our first opportunity to interact with and acquire a client may not occur in person or in an exam room. It may […]
Politics and Policy
Smartphones and pets and nurses … oh, my!
Human medicine has embraced telemedicine, and younger pet owners favor it, so the future may be closer than you think.
NEWS BULLETIN (Jan. 1, 2016): No conversations anywhere in veterinary circles about telemedicine. All right, maybe one or two among digital devotees, but that’s all. NEWS BULLETIN (Aug. 1, 2017): You can’t find a state, regional or national veterinary conference without telemedicine on the agenda. Listing each meeting would take this entire column. What happened […]
Craft a treatment plan game plan
Clients are more likely to accept medical recommendations if you clearly explain the services, provide a high-end, low-end fee estimate and know how to respond to financial resistance.
Preparing and presenting treatment plans is an important part of what veterinary technicians do every day. How you handle these plans will make the difference between clients accepting your recommendations or walking out the door. Clients often have a difficult time understanding recommendations, especially if the plan involves diagnostics and procedures. It’s our job to […]