Socially Acceptable

Connect with clients through stories

Compelling and personalized narratives of positive or 
negative outcomes can serve as calls to action for pet owners.

With so much access to technology, pet owners of all ages and backgrounds are presented with more marketing messages today than ever before. Whether these come as 30-second commercials playing before a YouTube video, pop-up advertisements on a computer screen or traditional highway billboards, differentiating which messages truly matter and which are cookie-cutter promotions becomes […]

Take Charge

A better way to budget bonuses

Are you looking for a bonus pay system that is fair and sustainable? Start by incentivizing performance and encouraging cost savings.

When bonus pay becomes an end-of-year entitlement instead of a reward for a job well done and motivator for continued improvement, it’s no longer a bonus; it’s a gift. This year, consider an alternative program 
that is lucrative for hard-working employees and protects practice profitability. A core value of the hospital I manage is to […]

Constructive Criticism

A successful building project starts with you

Know what you want in a veterinary hospital, understand what you can actually afford, do your research before you hire a builder, and then show disciplined involvement.

So, you’re ready to build the veterinary hospital of your dreams or make the upgrades you’ve been mulling for years. Congratulations! Now the big question: How do you get started? It all begins with an objective vision, a subjective dream, and a practical and viable plan. Any construction endeavor is a game of risk management. […]

Selling Points

Scratch that strategy

Your approach to promoting flea and tick medications needs to evolve, just like the preventives have.

From the method of administration to the efficacy to the near immediate kill rate, advancements in flea and tick medications over the past 25 years will impress anyone in the medical and scientific worlds. But are pet owners just as impressed? Do they realize what the veterinary world gets so excited about? I would venture […]


The war on feline wellness

Learn to reclaim your patients (and their owners) in three easy steps.

The U.S. cat population has risen by several million over the past five years, according to several studies. However, the number of feline veterinary visits is declining and nearly three times as many cats, as compared to dogs, did not receive any veterinary care in the past year. This is an incredibly disturbing trend that […]

Politics and Policy

The looming dog shortage

The United States will need millions of additional dogs a year to keep pace with the growing number of households.

It is an extraordinary day when The Washington Post places a story about pets, in this case the shortage of dogs, on its front page. Well, it happened a year ago with the headline “Does America Have Enough Dogs for All the People Who Want One?” I can already hear readers guffawing: “No way The […]

Protect and Defend

Stay above water after a flood

Read your insurance policy closely and make needed adjustments so that your practice doesn't go down the drain when catastrophe hits.

Insurance companies estimate potential catastrophe-related losses with greater accuracy today because of improvements in modeling software. These forecasts have driven insurers to pay more attention to locations where losses from disasters such as earthquakes, floods, hurricanes and tornadoes can reach critical levels. The result of this enhanced scrutiny is that most insurance policies exclude the […]

Money Matters

Value judgments

As consolidators hover and prices spike, the decision to sell your practice comes down to more than dollars and cents.

There has been a lot of buzz lately about the so-called corporate practice-buying frenzy and how long it might last. What started with VCA, National Veterinary Associates and VetCor is now a market flooded with consolidators from within and outside the industry. More than 30 consolidators of various sizes are active in the veterinary market, […]

Innovation Station

5 top trends of 2017

Corporate jockeying, telemedicine's evolution and new models of care all moved the veterinary needle.

2017 was a big year for the animal care industry. Now that we’re a couple of months into 2018, let’s take a moment to reflect on some of the changes that took place. 1. Big Companies Made Bigger Moves What happened: VCA was acquired by Mars. Thrive Affordable Vet Care grew the low-cost, high-quality model. […]

Getting Technical

The efficient practice

Follow these 10 tips to better the patient and client experience and produce a more engaged and happier team.

Efficiency is something we strive for every day in practice life. But are you doing everything you can to achieve this goal? Here are some simple, commonly overlooked ways to make a big difference in the daily workflow. 1. Punctuality Everyone needs to be punctual — in the door, on the floor and ready to […]