Columns

Politics and Policy

Great expectations

Only a lawyer could figure out a veterinarian’s reporting duties when animal abuse is suspected.

The virtue or vice of a federalist system of government — where the states retain powers to legislate — is the wide disparity in how laws affect the same category of persons or businesses. Nowhere is this truer than with each state’s approach to a veterinarian’s duties to report animal abuse by a client. Veterinary […]

Selling Points

Take stock of your inventory

Resolve to do better in 2018 in determining the best product mix for your practice and how many of each to have on hand.

Another year is almost in the books and 2018 will be upon us quicker than you can say, “Merry Christmas and Happy New Year.” Traditionally, the end of the year brings the holidays, celebrations with families and friends, and, of course, delicious foods and treats that have us packing on the pounds. It also brings […]

Fearless

Don’t fear the unknown

Market your stress-free clinical approach by capitalizing on social media options and optimizing your practice website.

When I went to veterinary school many years ago, there were no marketing classes, no search engine optimization lectures, no discussion about social media or Twitter followers, and not a single hour on how a website can “make or break” your practice. In fact, I don’t think these topics were even a glimmer in my […]

Talk the Talk

Hear, see and feel

Accommodating a client’s preferred learning style can lead to a more educated pet owner and better compliance.

Several years ago, I took my Papillon, Chloe, to a veterinary dentist for removal of an oral tumor and any necessary dental care. In addition to reviewing details of the surgical procedure, he showed digital radiographs to explain which teeth needed to be removed. The dentist’s combination of auditory and visual client education built trust […]

H.R. Huddle

The internet, you and your employees

Practices should have clear written policies so everyone is aware of what they can do online during work hours and what is always inappropriate.

Telemedicine may come to mind when you think about internet legal issues that can affect veterinary practices. However, it’s not the only issue. Let’s examine three others. Social Media “Research” Social media makes finding information about people, including those you are considering hiring, so easy. But is searching on social media platforms for information about […]

Constructive Criticism

Make your hospital a comfort zone

A clinic should be more than a place of healing. It also needs to exude a healthful feeling.

Creating a new veterinary hospital is a big task. So many parts to consider, so many needs and constraints to balance. Everyone expects a building to do the basics: stand up, not leak, have working lights and plumbing. However, truly good buildings are expected to be more of a home than a house, more of […]

Innovation Station

Veterinary telemedicine: Are we leading?

The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.

Veterinary medicine has the distinct advantage of being able to observe trends, discoveries and new methods of health care delivery in human health care, and the reverse is also true. There are lessons to be learned from telemedicine in human health care, and veterinary medicine is uniquely positioned to benefit substantially from advances in human […]

VetPartners Corner

Rethinking the sales funnel

Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.

A sales funnel is the system you put in place that is tasked with turning local prospects into new clients. It is the foundation of any realistic and sustainable new-client acquisition strategy. This article will teach you how a successful sales funnel operates and will present tactics designed to increase your ability to attract new […]

Go With the Flow

The surfer’s guide to life

Every once in a while, we come across a reminder that there is another way — a middle path — that resonates with us.

If you’ve ever tried your luck at surfing, it’s easy to see how it can serve as a metaphor for our human experience. Life comes at us in waves, no matter who we are or what we are trying to accomplish. It does not ask if we’re ready, nor is it completely predictable at any […]

Getting Technical

Make surgery an exceptional experience

Top-notch communication and protocols will wow clients and ensure the best possible care of their pets.

Veterinary technicians play a vital role in providing clients and patients with the ultimate surgery room experience. In fact, every employee who has contact with the client or the patient should understand what is involved from first touch to last. Surgery and anesthesia top the list of procedures that require our best effort in communication. […]

MENU