Today's Veterinary Business

News briefs:
Week of Feb. 27

Consumers grow fond of mass-market pet food According to Petfood Industry, mass-market sales of pet food in the United States reversed a decades-long trend and likely grew faster than pet food specialty retail sales in 2017. Meanwhile, the distinction between pet food specialty and mass-market retailers has begun to disintegrate. “We’re expecting mass to actually […]

Brakke Consulting to remain independent

Europe's Stonehaven Consulting and Dallas-based Brakke won't pursue a merger after all.

Two leading animal health consulting firms have ended merger talks. Switzerland-based Stonehaven Consulting and Dallas-based Brakke Consulting each reported Feb. 23 that the transaction had been called off five weeks after it was first announced. “During the due diligence process it was determined that capturing the operational and financial synergies in this transcontinental merger proved […]

Lincoln Memorial joins RVN credential campaign

"It is essential that the entire profession work together to create a unified public image," administrators say.

The Veterinary Nurse Initiative won another academic supporter Feb. 23 with an endorsement by the Lincoln Memorial University College of Veterinary Medicine and the university’s Veterinary Medical Technology Program. The backing came on the same day that the Purdue University College of Veterinary Medicine announced its support of an initiative to make “registered veterinary nurse,” […]

General Mills to buy Blue Buffalo for $8 billion

CEO Billy Bishop will continue to lead the Connecticut-based pet food maker.

Blue Buffalo, a major manufacturer of pet food sold at veterinary clinics and retailers, is being purchased by General Mills Inc. in a transaction valued at $8 billion, the companies announced Feb. 23. Minneapolis-based General Mills, whose food brands include Cheerios, Yoplait, Nature Valley and Pillsbury, is getting into the pet channel for the first […]

News briefs:
Week of Feb. 20

Pentobarbital in canned dog food prompts action According to CNN, a drug used to euthanize animals has been found in canned dog food, prompting the manufacturer to voluntarily withdraw some products. Low levels of pentobarbital were detected in cans of Gravy Train dog food produced by the J.M. Smucker Co., the FDA reported Feb. 16. […]

PetSmart grooming salons get safety makeover

Cameras, open houses and the rescheduling of highly stressed pets are among the changes.

PetSmart, which has been under fire for the deaths or alleged abuse of a small number of animals in its grooming salons, is making changes. The Phoenix-based retail chain announced Feb. 14 that it is “implementing a comprehensive action plan to provide pets with an even safer and more enjoyable experience.” “PetSmart is recruiting a […]

Feather in Her Cap honors 4 female leaders

The women come from Henry Schein, Zoetis, Aratana and Bayer.

The first four recipients of the Feather in Her Cap award — all veterinary industry veterans — were recognized Feb. 5 in Orlando, Fla. The award was created by the Feather in Her Cap Association, which was formed in 2017 to recognize the leadership, contributions and mentorship of women in the animal health industry. The […]

Zoetis cracks $5 billion in annual sales

The animal health company predicts 2018 revenue of up to $5.8 billion.

Animal vaccine and drug maker Zoetis Inc. achieved a milestone in 2017 with sales of $5.3 billion, an increase of 9 percent from the year before, the company reported Feb. 15. “In 2017, Zoetis became the first animal health company to deliver more than $5 billion in revenue as we continued to demonstrate the strength […]

Scratchpay takes top prize at Pet Project 2018

Five companies tried to win over a panel of judges at VMX.

The client financing service Scratchpay has been named the $25,000 winner of Pet Project 2018, a “Shark Tank”-like competition held at VMX in Orlando, Florida. Scratchpay, a product of Los Angeles-based Scratch Financial, offers simple payment plans for pet owners seeking immediate access to veterinary care. The competition brought together five young companies that pitched […]

Sign-up begins for AVMA’s Denver convention

Advance registration runs through May 23.

Registration has opened for the American Veterinary Medical Association’s annual convention, which will be held July 13 to 17 in Denver. Attendees can save up to $100 if they register by May 23 at Among the scheduled events are: A Meet-the-Experts Round Table on July 13. A keynote address on July 14 by entrepreneur, […]