Don’t fear the unknown
Market your stress-free clinical approach by capitalizing on social media options and optimizing your practice website.
When I went to veterinary school many years ago, there were no marketing classes, no search engine optimization lectures, no discussion about social media or Twitter followers, and not a single hour on how a website can “make or break” your practice. In fact, I don’t think these topics were even a glimmer in my […]
Eliminate fear in pets — and in your clients
Simple solutions start with the initial phone call and extend to the products offered at checkout.
The writer Malcolm Gladwell once said, “We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” As practice owners, we know that our first opportunity to interact with and acquire a client may not occur in person or in an exam room. It may […]
Less pet stress and anxiety leads to better medicine
Satisfying a patient’s emotional needs requires buy-in from most or all of the veterinary team.
Our ever-changing veterinary industry has seen strong momentum toward the removal of fear, anxiety and stress in patients at general and specialty practices. While I was immediately intrigued by this initiative — popularized by Dr. Marty Becker’s Fear Free campaign — some unknowns initially presented themselves. Among them: How would this seemingly common-sense way of […]