Marilyn Iturri

Charging a lower markup for the care of chronic disease can help business

When clients say ‘yes’ to a treatment plan, your practice and patients benefit.

Growing a veterinary practice can be daunting. Many pet owners haven’t seen improvement in their disposable income in awhile, new-client visits have declined and internet pharmacies pose increased competition. Meanwhile, your current clients are valuable assets. But when you present to them a plan to diagnose and treat their pet’s chronic condition, they go into […]

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