Dan Truffini

The price is not always right

If you don't know the difference between markup and margin, your revenue might be taking a hit.

Bon Jovi, a band from my native New Jersey, has an anthem that starts off, “It’s all the same, only the names will change.” Great tune, but unfortunately, it’s not all the same when it comes to markup and margin. The two terms, each a measure of profitability, are not interchangeable. The reality is that […]

Don’t sell yourself short

Whether you like it or not, veterinary practices are also retailers, so now is the time to turn your austere waiting room into a moneymaker.

You are a retailer. Surprised? Don’t be. Many veterinary practitioners have incredible revenue potential they have yet to unlock, and it is sitting right in front of them in the waiting room. It’s not the patients. It’s the retail store they have yet to fully open for business. Though I was born into veterinary medicine, […]

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