Dan Truffini

Don’t sell yourself short

Whether you like it or not, veterinary practices are also retailers, so now is the time to turn your austere waiting room into a moneymaker.

You are a retailer. Surprised? Don’t be. Many veterinary practitioners have incredible revenue potential they have yet to unlock, and it is sitting right in front of them in the waiting room. It’s not the patients. It’s the retail store they have yet to fully open for business. Though I was born into veterinary medicine, […]

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